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We love to find beauty and share it. We believe that beauty goes deeper than what is visible to the eye-beauty is sensitive to nature, the climate, light and color, all five senses, and the many intricate details of life itself.
We find beauty all over the world; We find beauty through R&D. We find beauty in science and art. We find beauty in the relationships we have, in the products we make and in how we engage with the world.
At Shiseido, beauty is not an image, it is a feeling and when it is shared, we imagine a world that is, quite simply put, better. We appreciate beauty in diversity and throughout all of humankind. We realize there is still unpleasantness to be found, so we see beauty as an antidote, a place to retreat, a feeling worth sharing – we believe beauty is the unifying source. Shiseido. Sharing beauty since 1872.
Arinobu Fukuhara was working as chief pharmacist in a naval hospital at the meager age of 23 years old when he and his colleagues, also in their early 20’s, founded the first Western-style pharmacy in Japan.
Their motivation came from displeasure with medicine available on the market at the time, while their inspiration was “to take everything and anything good in this world and use it to create new things”.
The name “Shiseido” was chosen by the young pharmacist, with the words taken from a passage in I Ching meaning, Do (堂): "house of”, Shi Sei (資生): “where everything is born.” The whole passage reads “Praise the virtues of the earth, that is where anything and everything is born from”.
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