Innisfree is a naturalism-oriented cosmetics brand created in 2000. Innisfree was launched by the largest skincare and cosmetics company in South Korea, Amore Pacific in 2002.
It is a naturalistic brand that practices an eco-friendly green lifestyle to protect its health.

Innisfree is known to be the first all-natural brand in South Korea. The company's products range from make-up to skin care products for women and men.